Email Marketing Samples

Below you'll find select marketing emails I’ve created, including copy and art direction, across four categories and multiple complex segments. These samples highlight a customer-first approach to drive engagement backed by a successful data-influenced strategy. Click the topic you’d like to explore to browse in full.

Due to their complexities, this curated selection does not include segmented welcome series flows, behavioral-based emails, transactional comms, or even SMS examples. Let’s talk about those in person!

EDITORIAL Content Marketing AND Writing Samples

In addition to the blog articles below, I contributed as a proofreader and copyeditor on the digital and print versions of the Spoonflower magazine from 2017-2020.

Featured Blog Articles

Professional Recommendations

Below are professional recommendations from colleagues I’ve had the pleasure of working alongside over the years.

Alternatively, you can view them on LinkedIn.

  • Suz Pozzo, Director of Email Marketing, Spoonflower

    “Laurie is an absolute professional with a high moral compass and an astute point of view. I managed her for two years and was impressed with the creativity of her email and SMS campaigns, as well as how she approached the big-picture ideas of our brand marketing team and distilled them down into actionable campaigns to drive revenue and increase engagement. As the manager of the email program, her attention to detail and problem-solving enabled our small team to run a highly successful program with accuracy, speed and nuance.

    Laurie is incredibly thoughtful about the messages that will resonate with different audiences, and her customer-first copywriting elevated the brand's voice. Not only that, she's a clear communicator with colleagues when collaborating on projects. From setting expectations to aligning on goals and timelines, she enables the entire team to be more successful. Laurie is an amazing asset to have on your side!”

  • Ryan jackson, client success & saas marketing, emarsys

    “I am happy to provide a strong recommendation for Laurie Shipley, a talented and results-driven marketer whom I have had the pleasure of working with.

    During our time working together, Laurie consistently impressed me with her deep knowledge of marketing strategies and her ability to execute campaigns that drive meaningful results. Laurie's expertise in digital marketing is particularly impressive, and she always stays up-to-date on the latest trends and best practices in the industry.

    Moreover, Laurie is a natural collaborator who excels in working with cross-functional teams. She is a skilled communicator who always ensures that everyone is on the same page and aligned toward the same goals. Her positive attitude and willingness to go above and beyond have also made her a joy to work with.

    I would highly recommend Laurie to any organization looking for a top-notch marketer who is passionate about driving results and making a real impact. Laurie is a true asset and will undoubtedly bring value to any team she supports.”

  • Theresa Rizzuto, Sr. Manager, content & creative, Spoonflower

    “Laurie is an outstanding, and extremely well-rounded creative and email marketer, with the added bonus of being a talented graphic designer and copywriter. She's basically a Swiss army knife of a human being! I worked closely with Laurie on many projects at Spoonflower and could always count on her ability to think strategically, ask the hard questions, and to always think first about what will resonate most with the audience of her campaign. She's detail-oriented, creative, and an incredibly hard worker—not to mention a lovely person to work with. I strongly recommend Laurie to anyone who would be lucky enough to have her on their team!”

  • Marlo Wilcox, Global HR Leader for high-performing organizations

    “I worked with Laurie at Spoonflower for 7 years when she directly managed the company's largest production and operations team. Laurie led the Floor Operations team during a period of intense growth and organizational change. As Head of HR for Spoonflower, I partnered with Laurie as she drove the growth and development of her team. In this role, Laurie set clear performance expectations for the employees she managed and never shied away from having difficult conversations. She was equally adept at coaching, mentoring, giving developmental feedback and recognizing accomplishments. Laurie was the ultimate professional and maintained a positive outlook in all she did. I think one of her key strengths is her ability to communicate clearly and candidly in a variety of different situations. Her managers looked up to her and she made my job much easier! I would highly recommend Laurie for a people management role and would be happy to talk to anyone considering her for employment.”

  • Amy Hoppe, Graphic Designer, Custom Patch Hats

    “I worked with Laurie in the marketing department at Spoonflower. She is as creative as she is kind and one of the hardest workers I know. Copywriting and creative work are things that come so naturally to her but she is always eager to learn new things. I got to see Laurie grow as she learned all she could about email marketing and I am excited that she is using those skills to help creatives and small businesses shine. You can't find a better collaborator or communicator. Any team would be lucky to have Laurie. Without hesitation, I recommend working with Laurie on any and all projects!”

  • Paula Atwood, Operations Technical Manager, Spoonflower

    “Laurie has been an incredible mentor and peer during our careers together. I had the opportunity to work directly with Laurie for five years and got to experience daily what a strong and dedicated leader she is. She led the operations team with heart and helped cultivate a team that was hard-working and passionate. For me personally, she helped mentor me and build my own skill set. When she was moving into her next part of her career, she had prepared me to take over for her. In her role on the marketing team, she flourished and helped emphasize the friendly and excited brand voice for email marketing. She will be an asset for any team that is lucky enough to have her on it!”

MOVING FORWARD

I value and prioritize purpose-driven stories that inspire growth and customer action through a strategic, data-conscious approach.
— Laurie Shipley
A portrait of Laurie Shipley

Reach me at hello@laurieshipley.com