ARTIST AND MAKER SPOTLIGHT EMAIL SERIES
Multi-channel community spotlight campaigns are where the magic happens. And these emails often generate more engagement than newsletters without a community component—and this series increased revenue by 60% YOY after multiple iterations and A/B tests.
Bear in mind that several teams are involved in the development of marketing emails, including email marketers, designers, collaborators, and photographers. The emails above are my concepts, copywriting, and art direction, while credit is due to those additional team members for helping me make it happen.